Herbert K. Tay has provided consulting assistance to Automakers and Tier 1 Suppliers, as well as companies in the Consumer Goods, Engineering & Construction, Healthcare, Hospitality, Manufacturing, and Performing Arts/Entertainment sectors. 
Areas of expertise and focus include: 
• New products and markets assessments 
• Market entry, growth and turnaround strategies 
• Marketing, sales, distribution and after sales 
• IT strategy 
• Organizational design and skills 
• Operational cost reduction 
• Change management/PMO 
• Cross-cultural viewpoints and facilitation