• “Rethinking competition in the world auto market: cultural determinants, strategic implications and game rules”
    Strategy & Leadership, Volume 35, No. 4, 2007

  • “Cultural determinants of the 21st century automotive world order”
    Full version of above article

  • “Achieving competitive differentiation: the challenge for automakers”
    Strategy & Leadership, Volume 31, No. 4, 2003